As spring returns and everything revives with glory, the four-day CONEXPO-CON/AGG 2023 in Las Vegas, USA, officially opened on March 14. Under the theme of "Solid to succeed", XCMG appeared on the exhibition with its new global products, cutting-edge technologies and innovative services, becoming a dazzling "star" shining on the stage of the world construction machinery competition.
The world is amazed by China's intellectual production as the strongest line-up joins forces
CONEXPO-CON/AGG, held every three years, is one of the world's largest construction machinery exhibitions with a long-standing reputation. Against the background of the normalization of COVID-19 and the continuous release of the effect of the policy of stabilizing foreign trade, XCMG has taken great strides to "Go Global", providing intelligent, sustainable and efficient complete sets of engineering equipment and solutions for global customers, reflecting the vigorous potential of the high-quality development of Chinese manufacturing.
As the Chinese brand with the largest exhibition area and the largest number of exhibits and categories, XCMG ploughed deep into the construction area and elaborated its products with 50 flagship models in nine categories, covering crane machinery, excavation machinery, loading machinery, piling machinery, road machinery, aerial work platforms, mining machinery, port machinery and trucks. 20 XCMG products tailored for the North American market also made their debut at the exhibition, catching the eyes of customers from all over the world to discuss and consult. The batch delivery of 100 excavators and road rollers set the whole venue alight.
"This is the most complete lineup of Chinese construction machinery products I have ever seen, and it is also the largest Chinese manufacturer's stand in the history of the exhibition so far, XCMG's development is shocking!," Li Kaien, General Manager of Asia AEM Industry Association USA, spoke highly of the opening ceremony.
In the intense market competition, electrification, intelligence and digitalization become the new growth point of the construction machinery industry. It is reported that the 17 types of excavators exhibited at this year's event, all of which adopt electric hydraulic systems. Auxiliary constructions such as intelligent weighing and one-touch automatic slope repair, or leveling, are available as options, and production efficiency has been significantly improved. "We have cracked the core component problems such as battery, electric control and motor, and have actually achieved mass production of the products." Dong Yuzhong, Vice President of the Research Institute of XCMG's Excavating Machinery Division, introduced that XCMG has made important breakthroughs in areas such as electrification technology and intelligent platforms.
XCMG's pure electric battery counterbalanced forklift BP600, BTW250 and pure electric drive off-road wide body dump truck XGE105 also brought great surprises on site. The "Rookie" XS125 single drum roller equipped with the latest unmanned control technology, automatic rolling construction accuracy of less than 2cm, and staged a hardcore version of "ChatGPT" for construction machinery, winning praise from visitors.
Global brand refresh and upgrade, empowering customers to win the future
In the midst of fierce competition, enterprises must strive to sail far with the tide and strong winds. "The internationalization of the enterprise is the way to go for us. Only when XCMG's brand is recognized in the high-end market, our internationalization will be truly realized," said Chairman Yang Dongsheng, who has already made arrangements looking to the future.
How to help customers succeed? Throughout its 80 years of innovation, XCMG has been committed to providing customers with leading machinery, customized solutions and good services to create a better future together. In order to further visualize "for your success", global brand strategy of XCMG was released at the Las Vegas exhibition after a plenty of market and industry research. This is another key move for XCMG to gain insight into the diversified needs of customers in different regions and to deeply cultivate the local market.
On the first day of CONEXPO, XCMGg signed a strategic cooperation agreement with Trimble, a world-renowned technology company, committed to providing more overseas customers with safe, fast and all-round product data services."We will empower our services through the CSM overseas service management system, pursue the promise of responding within 15 minutes, arriving on site within 2 hours and completing tasks within 1 day, and strive to create a solid and reliable service with local competitiveness," Liu Jiansen, Vice President of XCMG Machinery and General Manager of Import and Export Company said. She also interpreted the new overseas slogan "Solid to Succeed" from the resources of the whole industry chain of "research, production, supply, marketing and service integration", highlighting the firm commitment to helping customers succeed.
Products and services are the core of a brand. Focusing on the industrial upgrading direction of "high-end, intelligent, environmental friendly, servitization and internationalization", since the 1990s XCMG has been making continuous efforts to accelerate product development adapted to the local market and create value for global customers by taking the local American Research Center, XCMG North America and XCMG American Financial Leasing Company as the fulcrum. From Texas oil base to Florida interstate highway, from Orlando Fun Sport America playground to Houston oil production area pipeline laying, XCMG already has enough strength, and is constantly refreshing the connotation of "Made in China" and "Chinese quality", and gaining consistent recognition from customers.
Solid to Succeed! Taking this Las Vegas exhibition as an opportunity, XCMG will take a new posture to the world stage and open a new digital, sustainable and high-value future of the construction machinery industry together with global partners and every struggler.
